Philadelphia, PA — Bridges Consumer Healthcare is proud to announce that it received a Gold Award in the Best Digital Campaign (Budget < $5M) category at the 10th Annual Health In Hand Foundation Gala, held in Philadelphia by the Consumer Healthcare Products Association’s (CHPA) Health In Hand Foundation. The recognition was awarded for Bridges Consumer Healthcare’s ThermaCare® Menstrual Digital Campaign supported by Curiosity—a creative and effective marketing initiative designed to engage consumers and elevate awareness of ThermaCare® Menstrual Pain Therapy HeatWraps.
This accolade highlights Bridges’ commitment to strategic innovation, impactful messaging, and excellence in digital self-care marketing within the competitive over-the-counter healthcare landscape.
The Health In Hand Foundation Gala is an annual industry event that brings together leaders across the consumer healthcare community to celebrate outstanding marketing efforts and raise funds in support of public education on responsible self-care. This year marked a milestone with increased participation from industry innovators and expanded award categories.
“We are honored to be recognized alongside some of the most creative and dedicated teams in the consumer healthcare space,” said Jennifer Holahan, CMO at Bridges Consumer Healthcare. “Huge thanks to the team, led by Aaron Perelman, and our partners at Curiosity who brought our ThermaCare Menstrual HeatWraps campaign to life — helping women stay active and supported through period pain.”
This award win reinforces Bridges Consumer Healthcare’s leadership in brand communication excellence and underscores its continued focus on innovative consumer engagement strategies.